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Neil Tomkinson is a director at Black Marlin Ltd and writes InPlay’s betting app review pages. He hands-on tests licensed UK apps — features, usability, and what actually matters for real bettors — so each review stays practical and up to date.

Neil co-owns Black Marlin with Simon Gardner and has been a director since 2013. His work covers website content, affiliate relationships, SEO, performance analysis, and device testing across the company’s sites. Before affiliate marketing, he spent several years in sales and team management roles at Carphone Warehouse, including launching new web and B2B teams.

Based in Crewe, England.

Connect with Neil on LinkedIn

Simon Gardner is Editor at InPlay. He covers the site’s football and horse racing stats pages and the main UK betting apps rankings and comparisons, so readers get clear, up-to-date guidance on licensed apps and the numbers behind the markets.

Simon is a director of Black Marlin Ltd, the UK company behind InPlay, and has worked in affiliate marketing and SEO for over 12 years. He has been Head of Search / Head of International SEO across Black Marlin’s sites since the early 2010s, with a focus on clear, people-first guidance rather than hype. He also owns Casual Football Shirts.

Based in Baldwin’s Gate, England.

Connect with Simon on LinkedIn

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